Last updated: Wednesday, 9 July 2008, 15:00 GMT
Come Together: New Interactive Floor Plan for Off Price Helps Buyers and Exhibit
The Off-Price Specialist Show is an “order writing show.” Its personal atmosphere gives buyers the opportunity to negotiate winning deals with exhibitors that will really make their season.
To foster these purchasing relationships, the Off Price Show has introduced an exciting new interactive floor plan on offpriceshow.com to help buyers more effectively plan their shopping experience at the show. The new interactive floor plan and MyShow agenda planner give both the exhibitor and attendee the ability to connect with each other, to learn more about each other and start developing a relationship long before the show starts.
Exhibitors can advance that connection by telling attendees more about themselves by upgrading their listing to include graphics and product descriptions.
In a recent survey, 30% of MyShow users indicated that they were more likely to add exhibitors to their agendas if their listing contained detailed information and graphics.
Buyers will be able to identify exhibitors by booth location, brand identity (i.e. logo) and product pictures depending on each exhibitor’s level of participation.
According to the same survey 72% of MyShow users intend to purchase from the exhibitors they added to their agenda based on the ease and pre-show communication options made available by the interactive floor plan.
“We are very excited about the new interactive floor plan,” said Julie Ichiba, Executive Show Director of Off Price. “It’s part of our ongoing commitment to better serve our buyer community and will be instrumental in helping our exhibitors develop new business with both first time buyers as well as our regulars who meet with the same exhibitors each show.”
Ichiba also feels that the successful networking of the interactive plan will encourage more online activity at offpriceshowrooms.com. “We want buyers to be able to source from our exhibitors from around the country between shows. So the showrooms and the floor plan will be very powerful tools for connecting a more expansive audience of retailers to the off price market.”
Accordingly, the new interactive floor plan is brought to you by our affiliate offpriceshowrooms.com.
Buyers who have questions or want assistance with the interactive floor plan can contact the Off Price Specialist Center at 262.782.1600 or dbrowne@offpriceshow.com.
Exhibitors and prospects who are interested in marketing opportunities and packages for both the interactive floor plan and offpriceshowrooms.com can contact Kevin Redlich at 262.754.6937 or kredlich@offpriceshow.com