Last updated: Monday, 1 June 2009, 22:33 GMT
Top Ten Wholesale Marketing Tips
By Jason Prescott, President, Top Ten Wholesale
I see so many wholesalers and manufacturers absolutely LOST on the internet everyday. Much of the problem can boil down to not having a marketing strategy. Let me see if I can shed some light on getting your wholesale products more marketed by offering a few tips that should generate some buzz with retailers, drop shippers, flea marketers and other sellers:
1) Set up a Twitter.com account. Twitter is quickly becoming one of the most used verbs on the internet and if you are not tweeting to your buyers I can almost promise you that missed opportunities are happening every second.
2) Start Digging your content on Digg.com. If you post regular news, information or blog on your site. Post that message to Digg so others can read it and LINK to it.
3) Start a Facebook group. Invite all of your customers to your group and get them to become fans. This will generate buzz and more importantly, you can see what your websphere is up to and talking about.
4) Wholesalers and manufacturers all need a solid email marketing life cycle strategy. Start using a good ESP (EMail Service Provider) like Constant Contact. if you are on a budget. And for those of you more advanced, we recommend Blue Hornet.
5) Set KPIs. KPIs are Key Performance Indicators. Just look them up on Google. You will get what you are looking for.
Those are some basic steps to start with. Let's keep it simple for now. All that should take you the rest of the week. Hit me up if you have any questions. You can also see a video of this presentation at our Blog.